Email Marketing Course
Klaviyo Email Marketing: From Setup to Revenue-Driving Flows Build an email program that turns subscribers into repeat customers. Most Klaviyo accounts send a few campaigns and leave their best revenue untouched. This course shows you how to set up Klaviyo properly and build the segments, automations, and campaigns that drive sales on autopilot.
Klaviyo Email Marketing: From Setup to Revenue-Driving Flows
Build an email program that turns subscribers into repeat customers.
Most Klaviyo accounts send a few campaigns and leave their best revenue untouched. This course shows you how to set up Klaviyo properly and build the segments, automations, and campaigns that drive sales on autopilot.
What you’ll learn
- Set up Klaviyo correctly: account configuration, domain authentication, and integrating your store (Shopify, WooCommerce, or others)
- Build and grow a healthy list with signup forms, popups, and compliant consent practices
- Segment your audience by behavior, purchase history, and engagement so every email is relevant
- Create the core automated flows: welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
- Write subject lines and email copy that get opened and clicked
- Design clean, mobile-friendly emails using Klaviyo’s template editor
- Improve deliverability, protect your sender reputation, and keep spam complaints low
- Read Klaviyo’s analytics, run A/B tests, and make decisions from the data
Who this course is for
- Ecommerce store owners who want to get more from email
- Marketers and freelancers moving into email marketing
- Beginners who have never used Klaviyo, as well as users who want to level up their flows
Requirements
- A free Klaviyo account (no prior email marketing experience needed)
- A store or sample business to practice with (optional but helpful)
What’s included
- Step-by-step video lessons with live walkthroughs
- Ready-to-use flow blueprints and email templates
- A deliverability and launch checklist
- Practice projects to build your own welcome and abandoned cart flows
By the end, you’ll be able to
Launch a complete Klaviyo setup with segmented lists and automated flows, and know how to measure and improve what’s working.
What is inside
Lessons are released in order. Tap a chapter to see what it covers.
Meet your instructor, see the course outline, and learn what email revenue you should be aiming for.
- My Background (Optional)
- Course Intro + Outline
- Email Revenue Benchmark
Set up your Klaviyo account, understand campaigns versus flows, and name your flows so your account stays organised.
- Klaviyo Account Setup
- Campaigns vs. Flows
- Flow Naming Convention
Connect signup forms to your store, build a basic form, then upgrade it to a high-converting version and A/B test it.
- Integrate Signup Forms
- How To Build A Basic Signup Form
- Build A High Converting Form + How To A/B Test The Form
Build the welcome flow for subscribers who have not bought yet, including an automatic resend to non-openers.
- Welcome Series for Non Buyers: Overview + Email 1
- Auto Resend Welcome Email 1 to Non-Openers
- Welcome Series for Non Buyers: Emails 2, 3 and 4
Before you enrol
Access does not expire. Once you enrol you can come back to the lessons whenever you need them, including when new lessons are added to the course.
No. Klaviyo has a free tier that is enough to follow along with every lesson in this course. You only need a paid plan once your list grows.
You can still follow along. A real store makes the practice more useful, but every lesson can be completed with a sample business or a test account.
No. Klaviyo integrates with Shopify, WooCommerce and other platforms. The setup lesson covers connecting your store, and everything after that works the same regardless of platform.
You create an account at checkout and the course appears in your account straight away. Sign in any time and pick up where you left off.
Yes. Segmentation, abandoned cart and other revenue flows, deliverability and analytics are planned, and enrolled students get them at no extra cost.
Ready when you are
Enrol once and the course is yours, including the lessons added after you join.